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The content-driven commerce operating system
SellerTigerThe growth engine built for the new era of e-commerce
SellerTiger is a web app that helps online sellers in Thailand manage orders, inventory, pricing, content and marketing for their Shopee, Lazada, TikTok Shop and own-website stores in one place.
Content is the engine. Marketplaces are where it converts. SellerTiger puts every number in one place — and turns the loop between them into a method your whole team can repeat.
Every sign-up starts on the Free plan. No credit card; upgrade any time.
Content → Conversion
Data in one place
- Content → traffic → conversion → data → decisions
- All data in one place
- Th · En · 中文
Connects to the platforms and tools your team already uses
Google user data
How SellerTiger uses Google
Connecting Google is optional. SellerTiger asks Google only for what the feature you turn on needs:
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02
Google Calendar (optional)
The events on calendars you own, such as your primary calendar: SellerTiger shows them in your SellerTiger calendar and adds, updates or deletes only the events you schedule in SellerTiger, so both calendars stay the same.
03
Nothing else
SellerTiger does not ask for your Gmail, Google Drive, contacts or any other Google data.
- We do not sell your Google data.
- We do not use it for advertising.
- We do not use it to train AI models.
- We do not use Google APIs to generate images or AI imagery.
SellerTiger’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
How e-commerce works now
Three layers. One system that sees all of them.
Demand is no longer found by browsing a marketplace. It is created by content and finished by a checkout. Winning sellers run both layers — and read them from one set of numbers.
01
Content is the engine
Short videos, creators, posts and LINE broadcasts create demand. Plan it, publish it, pay creators on time and see which piece moved sales.
TikTokFacebookInstagramLINE OAKOL
02
Marketplaces are the conversion layer
Shopee, Lazada, TikTok Shop and your own website turn attention into orders. Price with true fees, keep stock honest and answer every buyer.
ShopeeLazadaTikTok ShopWebsite
03
Data in one place
SellerTiger connects every account, fetches on schedule, removes duplicates silently and tells you where each number came from — so the whole team decides from the same truth.
Data CenterAuto-fetchOne ledger
The methodology
A loop you can run every week — and copy to every brand
Every growth result comes from the same five steps. SellerTiger gives each step its tools, its numbers and its owner.
- 01Content
Plan the calendar, brief creators, publish and track every post.
Content · KOL · Broadcasts - 02Traffic
Followers, reach and clicks across networks, fetched automatically.
Traffic & growth - 03Conversion
Fee-aware prices, honest stock and fast buyer replies on every channel.
Pricing · Orders · Inbox - 04Data
Orders, settlements, spend and stock land in one place, deduplicated.
Data Center · Overview - 05Decisions
Budgets, purchase plans, approvals and OKRs turn numbers into next actions.
Budget · Forecast · Approvals
Data in one place
Connect once. Every number arrives on its own — and explains itself.
Scattered back offices, exports and spreadsheets become one source of truth. Connect an account and SellerTiger takes it from there.
- Connect once, fetched automatically
Each source runs hourly, daily or weekly with a Run-now button, last and next run, and a health status.
- A clear source priority
Direct platform API, then the platform’s own export files, then imports from third-party tools, then AI reading of public pages, then spreadsheets — the best available source always wins.
- Silent de-duplication
Orders are matched by platform + order number, so switching sources or re-importing never double counts.
- Manual entry, locked when it should be
No API yet? Import or type it. The moment an API is connected, the manual path for that data closes automatically.
- Data tasks for the rest
What cannot be fetched becomes a task for the right colleague, with the file format and deadline attached.
- Every number shows its source
An (i) on each figure tells you what it is, how it is calculated, where it came from and when it last synced.
Data CenterData in one placeSource priority
- 1Platform API
- 2Platform export files
- 3Third-party tool import
- 4AI reading public pages
- 5Excel / manual
Features
One system, every part of the operation
Everything an e-commerce team needs, connected. Each module works on its own — and gets stronger with the others switched on.
Content & growth
- ContentPlan, produce, approve, auto-publish and measure social content in one calendar.
- KOL workflowCreators, deals, samples, posts and the orders they bring — with cost ratio and approvals.
- Traffic & growthReach, engagement, followers and attributed sales from every content channel.
- Media broadcastingLINE OA broadcasts and scheduled social posts — composed, approved, tested and measured.
- Asset libraryOne shared home for product images, videos, PDFs and links.
Data & AI
Commerce operations
- ProductsOne page per product: SKUs, images, stock, sales, paid prices and competitors.
- Orders & fulfillmentEvery marketplace and chat order in one flow: check, scan-pack, print, ship, after-sales.
- Price systemFee-aware prices, net-margin floors and approved price changes for every channel.
- Purchase forecastKnow each SKU’s stock-out date and order in time — lead times, sale days and AI included.
- Customer serviceBuyer chats and reviews from every marketplace, with reply timers, AI and order context.
Inside SellerTiger
Real screens, focused on what matters
Every view is built to answer one question fast. A few of the details our customers use every day:
Content is the engine — run it like one
In today’s e-commerce, social content creates the demand that marketplaces convert. SellerTiger gives content its own operating system: a shared calendar, a production pipeline with approvals, scheduled publishing to Facebook, Instagram and TikTok, and results pulled back automatically and tied to the products and campaigns they sell.
- Six views of the same plan
- A pipeline with clear statuses
- Approval before anything goes out
Run creators as a system, and see which ones really sell
Creators are the fastest way to turn content into orders — and the easiest place to lose money. SellerTiger runs the whole loop: find and screen creators, agree deals inside your margin rules, ship approved samples, track every post, and attribute the orders each creator brings against what you spent.
- Register before the first DM
- Screening and AI fit score
- Pipeline and contact log
See what you actually earned, across every platform
Content brings the traffic, marketplaces convert it, and the results end up scattered across Shopee, TikTok Shop, Lazada and your own store. The overview puts them on one screen: buyer-paid sales, fees, settlement and net profit, with the health checks that tell you what to act on next.
- Buyer-paid GMV, not list price
- Real fees first, estimates second
- Net profit with honest coverage
All your data in one place, so decisions are fast
Content drives traffic, marketplaces convert it, and the data ends up scattered across seller centers, social accounts, an ERP and spreadsheets. The Data Center brings it together: where each kind of data comes from, how often it refreshes, whether it is healthy, and what still needs a manual upload.
- One card per source
- Health at a glance
- Auto-fetch at your frequency
Order before you run out, not after
When content and creators push a product, demand jumps weeks before a container can arrive. SellerTiger turns real order data into a stock-out date and a reorder quantity per SKU, lays every purchase order on a timeline, and lets AI review the plan before you commit money.
- Real sales rate, not a guess
- Lead time per supplier
- Reorder point and stock-out date
One order flow for every channel, from check to after-sales
Content brings the buyers, marketplaces convert them. SellerTiger pulls every order into one place, runs the same packing flow for synced and manual orders, and links each order to the buyer chat, the stock it needs and the creator who brought it.
- One workflow, every source
- Work queues that tell you what is next
- Stock check before you pack
Repeatable by design
Turn what works into how you work
01
Settings drive everything
Brands & channels, fee rules and pricing strategy defaults feed every picker and every number — set them once per company.
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A weekly rhythm
Daily workbench, weekly growth and stock review, monthly reconciliation and budget close — the same cadence for every brand.
03
Work that assigns itself
Alerts, approvals and data gaps create tasks for the right person with the context attached.
04
Goals tied to live numbers
OKRs read real metrics, so progress updates itself and every team sees the same scoreboard.
AI
An AI teammate on every page
Not a chat box bolted on the side — the assistant works inside products, orders, inbox, marketing and finance, with your permissions and your numbers.
See the AI assistant
Integrations
SellerTiger connects to the social, marketplace, messaging, accounting and logistics services Southeast Asian sellers rely on
Meta
Facebook
InstagramTikTokShopeeLazadaTikTok ShopShopifyShopline
LINE SHOPPINGLINE Official AccountGoogle Workspace
GmailLarkPEAKWho is SellerTiger for?
Brands and online sellers who sell on Shopee, Lazada, TikTok Shop, their own website, LINE and social media — from a two-person shop to a team of dozens running several brands.
Do I need to connect my shops to start?
No. SellerTiger works on its own: import products from a spreadsheet, create manual orders and record stock movements. When you connect a shop, that data syncs automatically and the manual step for it is locked.
Which platforms do you connect to?
Shopee, Lazada, TikTok Shop, Shopify, Shopline, LINE SHOPPING, PEAK, LINE OA, Facebook and Instagram, TikTok, Google (Gmail and Calendar) and Lark, plus AI providers. See the integrations page for what each connection does today.
How does the Free plan work?
Every sign-up starts on the Free plan: free forever, no credit card, with the basics (orders, products, inventory, pricing and the customer inbox; no AI or data export). When you need more people, shops or AI, upgrade any time in Settings → Plan.
How is the price calculated?
Plans are priced per person per month. Your bill is the plan price multiplied by the people in your workspace, up to the plan’s seat cap. Yearly billing gives you two months free.
Ready to see your business in one place?
Sign up free in a minute — you start on the Free plan and can upgrade any time. Bring your team, connect your shops and watch the numbers move.