Content, creators and ads are what bring traffic — and they cost money. Budget & profit puts the plan, the real spend, the money already promised and the e-commerce P&L in one place, filled automatically by the modules where the spending happens.
Categories down the side (KOL fees and commission, samples, stock purchasing, inbound freight, ads per platform, AI & software, content production, shipping, packaging…), months across. Each cell shows budget against actual plus committed; click to edit or see the entries behind it.
Copy last year’s budget, start from last year’s actuals, adjust everything by a factor, then split a yearly figure evenly or by last year’s seasonality. Overwrite only if you choose to.
Approved creator deals and campaigns book their money as committed the moment they are approved, so you see what is already promised before the invoice arrives — and the remaining budget is honest.
Creator deals, samples, purchase orders, campaigns, ad reports and subscriptions post their own ledger rows. Those rows are read-only here and edited at their source; manual expenses get an AI category suggestion.
Drop in the ad report exported from Shopee, Lazada or TikTok (Chinese, English or Thai headers). Spend, GMV, orders, impressions and clicks are detected; re-importing the same platform, shop and period replaces the old row instead of doubling it. Spend posts to the ledger.
Spend, ad GMV and ROAS per platform, a ROAS trend and spend vs GMV, with a target ROAS per row and an optional link to the campaign it belongs to.
Monthly or yearly tools in any currency with an FX rate: a ledger row is posted on each charge day, charge days appear on the calendar, and stopping one ends future charges.
When a category passes 80% or goes over budget, for the month or the year, budget leaders are notified once — not every time a new row comes in.
Year-to-date use, remaining budget, daily burn and a year-end forecast per category, so you see trouble months ahead.
Revenue (buyer paid) → VAT → platform fees (real, or estimated from your fee rules) → cost of goods → gross profit → spend by group → contribution and margin, by month and by platform, with a profit waterfall. Stock purchasing is shown as cash out, not as an expense.
Set the yearly budget per category and split it into months — by hand, from last year, or by seasonality.
Approving a creator deal or a campaign books its money as committed against the right category.
Samples, purchase orders, ad reports and subscriptions post actual spend into the ledger automatically.
The table, alerts and forecast show which categories are running hot before the month ends.
Read the P&L and ROAS, ask the AI for a budget review, and move money to what actually returns.
Sign up free in a minute — you start on the Free plan and can upgrade any time. Bring your team, connect your shops and watch the numbers move.
