Buyer-paid GMV, not list price
Sales are summed from what buyers actually paid on valid orders. Canceled, unpaid and returned orders are left out, and the average order value is GMV ÷ orders.
Business overview
See what you actually earned, across every platform
Content brings the traffic, marketplaces convert it, and the results end up scattered across Shopee, TikTok Shop, Lazada and your own store. The overview puts them on one screen: buyer-paid sales, fees, settlement and net profit, with the health checks that tell you what to act on next.
Highlights
Every platform’s sales, fees, settlement and net profit on one screen.
01
02
Real fees first, estimates second
When an order carries its real platform fee or settlement amount, that number is used. When it doesn’t, the fee is estimated from your fee rules (rate + fixed fee per order), and the tile tells you how many orders were estimated.
03
Net profit with honest coverage
Net profit = settlement − product cost. Margin is calculated only on orders whose cost is known, then extrapolated to all sales. The tile shows the coverage when it is below 98%, and every net figure has an “How is this calculated?” explainer.
04
Compare with the previous period
One switch compares the range with the same number of days right before it. Each tile shows the change in % (or in points for rates). Rising fees and cancel rates are marked as bad.
05
Periods, platforms and shops
Pick today, 7 or 30 days, month, quarter or year to date, or a custom range. You can filter by platform and by shop (shops grouped by brand). Clicking a platform in the donut, or a shop in the list, drills straight in.
06
Brand × tier heatmap
A matrix of sales by brand and by price tier (hero, new hero, regular, clearance, unmatched) shows where revenue really comes from.
07
Health check you can act on
Hero SKUs that are out of stock or have under 14 days of cover (with the quantity already on the way), SKUs below their net floor at list price, and SKUs below the floor at the price buyers actually paid in the last 30 days. Each row opens the SKU or its pricing.
08
Ads and profit after ads
If ad spend has been recorded (from the budget ledger or imported ad metrics), a tile adds spend, ROAS (GMV ÷ spend) and net profit after ads.
09
Cost stays private
Product cost, net profit and margins only show to roles allowed to see cost. Everyone else sees sales, units, share and change vs the previous period.
10
AI: explain this period
One click asks the AI to read the numbers for the selected range, platform and shop and explain what moved and why. The answer can be copied or regenerated.
Business overview
KPI tiles with sparklines and the change vs the previous period: buyer-paid GMV, orders, AOV, settlement, fees, net profit, cancel / return rate.
Business overview
Contribution by price tier: each tier’s share of sales and its net margin checked against its own floor.
Business overview
How it works
- 1Orders flow in
Orders arrive from direct shop APIs, an ERP bridge or imported files, already de-duplicated in the Data Center.
- 2Pick a range and scope
Choose the period, platform and shop, and turn on the comparison if you want it.
- 3Read the money
GMV → fees → settlement → product cost → net profit, by platform and by tier, against each tier’s floor.
- 4Act on the health check
Restock the hero SKUs that are running out, and reprice SKUs below their floor straight from the list.
- 5Ask the AI
Get a plain-language read-out of the period to share with the team.
Business overview
What each panel tells you
- GMV (buyer paid)
- Sum of what buyers paid on valid orders (excludes canceled, unpaid and returned). Sparkline per day.
- Orders · units
- Count of valid orders in the range, and the number of units sold.
- Average order value
- GMV ÷ orders.
- Platform fees · fee rate
- Real fees from the order when available, otherwise rate × buyer paid + fixed fee from your fee rules. Fee rate = fees ÷ GMV.
- Settlement
- The platform’s settlement amount when known, otherwise buyer paid − fees (estimated orders are counted).
- Net profit · net margin
- Settlement − product cost. Margin is measured on orders with known cost and extrapolated to all sales. Shown only to roles that see cost.
- Cancel / return rate
- Canceled or returned orders ÷ all orders in the range. A rise is marked as bad.
- Ad spend / ROAS
- Ad spend from the budget ledger or ad metrics. ROAS = GMV ÷ spend, plus net profit after ads.
- Sales trend
- Daily GMV, total and per platform.
- Platforms & shops
- Donut of each platform’s share of GMV (with margin), plus the top shops by GMV.
- Net profit by platform
- Shopee / TikTok Shop / Lazada / others: GMV and share, fees, product cost, net and margin, with the change vs the previous period.
- Contribution by tier
- Hero, new hero, clearance, regular: share of sales, net profit and margin against each tier’s floor.
- Net margin trend
- Net margin and fee rate per day (per week beyond 45 days) against the net-floor line. Without cost access, it shows the AOV trend instead.
- Top products
- Top SKUs or products: orders, units, GMV, average paid price, stock and net margin.
- Data up to
- Badge showing the date of the latest order when it is older than the end of the selected range.
Data in one place
Connected with
Data CenterEvery number here comes from the sources configured in the Data Center. The “Data up to” badge warns when the latest order is older than the range.Price systemNet floors, fee rules and the tier of each SKU come from the pricing system. SKUs below their floor link straight to it.ProductsTop products and the health list open the product page with its stock, sales and paid prices.Orders & fulfillmentThe same de-duplicated orders feed the overview and the order workflow.Traffic & growthGrowth shows the traffic side (reach, engagement, followers). The overview shows the conversion and profit side.AI assistantThe AI explain button and the assistant read the same figures, within each person’s permissions.
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