Content is the engine
In social commerce, attention is created before it is searched. A steady content calendar, a creator program and timely broadcasts are the engine of growth — so they deserve the same planning, budget and measurement as stock.
Methodology
The SellerTiger methodology
How modern sellers grow: content creates demand, marketplaces convert it, and one shared set of data turns every week into a better next week.
Three principles
01
02
Marketplaces are the conversion layer
Shopee, Lazada, TikTok Shop and your website are where interest becomes an order. Conversion is won on price after fees, stock that never runs out, fast answers and clean fulfillment.
03
All data in one place
Decisions are only as good as the numbers behind them. When orders, settlements, spend, stock and content results live in one place — deduplicated and explained — the team stops arguing about numbers and starts acting on them.
The methodology
The five-step loop
Every growth result comes from the same five steps. SellerTiger gives each step its tools, its numbers and its owner.
- 01Content
Plan the calendar, brief creators, publish and track every post.
Content · KOL · Broadcasts - 02Traffic
Followers, reach and clicks across networks, fetched automatically.
Traffic & growth - 03Conversion
Fee-aware prices, honest stock and fast buyer replies on every channel.
Pricing · Orders · Inbox - 04Data
Orders, settlements, spend and stock land in one place, deduplicated.
Data Center · Overview - 05Decisions
Budgets, purchase plans, approvals and OKRs turn numbers into next actions.
Budget · Forecast · Approvals
01
Content
Decide what to say, who says it and when.
What you do in SellerTiger
- Content calendar per brand and channel
- Creator deals, samples and posting deadlines
- LINE and social broadcasts
What you watch
- Posts published on time
- Creator cost ratio
- Reach per post
02
Traffic
Measure the attention you created.
What you do in SellerTiger
- Followers and reach by network
- Post performance fetched automatically
- LINE delivery and clicks
What you watch
- Follower growth
- Engagement
- Click-through
03
Conversion
Turn attention into profitable orders.
What you do in SellerTiger
- Fee-aware price ladder and margin floors
- Orders and stock in one flow
- Buyer chats answered within deadline
What you watch
- Orders and GMV
- Net margin
- Reply time
04
Data
Bring every source together and trust it.
What you do in SellerTiger
- Data Center with source priority
- Silent de-duplication
- Reconciliation with accounting
What you watch
- Sources healthy
- Orders matched to receipts
- Gaps assigned
05
Decisions
Choose the next move and commit resources.
What you do in SellerTiger
- Budget plan vs actual
- Purchase forecast and PO timeline
- Approvals and OKRs
What you watch
- Budget burn
- Days of stock
- KR progress
Data in one place
Connect once. Every number arrives on its own — and explains itself.
Scattered back offices, exports and spreadsheets become one source of truth. Connect an account and SellerTiger takes it from there.
Explore the Data Center
Data CenterData in one placeSource priority
- 1Platform API
- 2Platform export files
- 3ERP bridge (BigSeller…)
- 4AI reading public pages
- 5Excel / manual
Make it a rhythm
- Every day
Open the workbench: tasks, approvals, low stock, buyers waiting and prices below the floor — each with its next step.
- Every week
Review growth and content results, plan next week’s posts and broadcasts, check the purchase forecast.
- Every month
Reconcile orders with the books, close the budget against actual spend, update OKRs and the next month’s plan.
- Every new brand
Add the brand and its channels, copy fee rules and strategy defaults, invite the team — the same loop runs from day one.
Repeatable by design
Turn what works into how you work
01
Settings drive everything
Brands & channels, fee rules and pricing strategy defaults feed every picker and every number — set them once per company.
02
A weekly rhythm
Daily workbench, weekly growth and stock review, monthly reconciliation and budget close — the same cadence for every brand.
03
Work that assigns itself
Alerts, approvals and data gaps create tasks for the right person with the context attached.
04
Goals tied to live numbers
OKRs read real metrics, so progress updates itself and every team sees the same scoreboard.
Ready to see your business in one place?
Sign up free in a minute — you start on the Free plan and can upgrade any time. Bring your team, connect your shops and watch the numbers move.