Learning center / Settings

Connections overview (shops, ERP, couriers, LINE, Lark, Google, social media)

5 min read

Settings → Connections puts your shops, ERP, couriers, LINE, Lark / Google, and social media accounts on one page. The page only shows status; click a tile to open its setup window. Each connection has a step-by-step guide (see the table at the end).

Settings → Connections12345
Settings → Connections
  1. Status — how many connections are connected, need attention, or aren't set up.
  2. Search — find a platform, app, or service.
  3. Categories — Sales channels, ERP & accounting, Couriers, Communication, Social media, AI models.
  4. Platform tiles — click to open the setup window.
  5. View guide — opens the matching guide.

Who can use it

  • Only people with Settings permission level 4 can see and use this page (by default, the founder).
  • First add the sales channels / social media channels for your brand in Settings → Brands & channels, then come back here to connect them. Without a channel, "Add shop" is grayed out and the tile says "Add this sales channel in Brands & channels first". "n channels to connect" on a tile means some channels still have no account connected.

Shared numbering for setup steps

Every connection's setup window and guide use the same step numbers. Steps that don't apply say "Not needed" or "Done by SellerTiger":

StepWhat you doExamples
1 CredentialsGet the keys from the other service's console and enter them in SellerTigerShopee Partner ID / Key, BigSeller app_id / app_key, LINE Channel secret / access token, courier API key
2 Encryption / webhookEncryption policy or push settingsMost connections don't need this; LINE's webhook belongs to your shop platform — don't change it
3 PermissionsSelect the permission scopes in the other service's consoleTikTok Shop API scopes, Shopify / Shopline read permissions
4 Events / callbackEnter SellerTiger's callback URL in the other service's consolehttps://app.sellertiger.com/api/stores/oauth/<platform>/callback
5 Publish / authorizeApprove the authorization on the other service's page (or publish the app)Authorize on platform, Authorize at BigSeller
6 Turn on syncTest it and start bringing data inTest connection, Sync now, Turn on interop in one click, Connect account

What each status means

StatusMeaningWhat to do
Connected (n shops connected / n accounts connected)WorkingNothing
Incomplete n/m / Needs authorization / Connect an accountSome keys are filled in, or it isn't authorized / no account is connected yetOpen the window and continue with the next step
n shops (BigSeller sync)Shops registered by hand; orders come in through BigSeller or importsNormal; to connect directly, switch to "Self-developed app"
Error / n with errorsThe last test or token exchange failedCheck "Last error" in the window and follow the guide
Expired / n expiredThe token is past its validityClick Re-authorize
Not configuredNot started yetFollow the guide from Step 1
Provided by SellerTigerLark / Google and similar are provided by SellerTiger's official app; your company doesn't enter any keysThe founder turns it on in one click, and each member connects their own account
Coming soonSellerTiger's app is still launching or under reviewTry again later

The top of the window also shows "Last test: ✓ / ✗ time · details".

Three ways to authorize a shop

Choose under Connection method in the shop window:

  • Manual / BigSeller sync — only registers the shop; orders come in through BigSeller or platform export files. It doesn't use a shop slot.
  • Self-developed app (your own keys) — authorize with an app you created on the platform's open platform. Enter credentials → Save → Authorize on platform → Test connection.
  • SellerTiger partner app (pending) — once SellerTiger is approved as a Shopee / Lazada / TikTok Shop partner, you authorize in one click; it can't be used until then. Shopify and Shopline don't have this option.

Shop slots: each "Authorized" shop (on any platform) uses one plan slot, and the top shows "{n} of {max} shops used". Manual / BigSeller shops don't use a slot; Revoke frees one up. If you run out of slots, upgrade or buy add-ons in Settings → Subscription (฿290 per shop per month, excluding 7% VAT).

Buttons on a shop row: Authorize on platform (Re-authorize once authorized), Test connection, Revoke (revokes the token so SellerTiger stops reading through the API; you can re-authorize any time), and the gear (edit).

How far each platform goes today (2026-10-17)

ConnectionCurrent status
ShopifyDirect orders are live
Shopee, Lazada, TikTok Shop, ShoplineYou can authorize and test; direct orders aren't live yet, so orders use export files or BigSeller, and the Data Center shows "Authorized · feed pending"
LINE MyShop (LINE SHOPPING)One Open API key per shop: paste it and test, then orders, products and stock sync automatically
BigSellerAvailable (BigSeller must enable API access)
PEAKKeys can be tested; receipts / expenses are imported from export files
CouriersKeys can be saved; shipments are test waybills until live booking is turned on
LINE OAAvailable
Lark, GoogleProvided by SellerTiger: turn on in one click + each person connects their own account
Meta, TikTok postingProvided by SellerTiger: just connect the account

Step-by-step guides

Common issues

Message you seeCauseWhat to do
This platform is not set up in Brands & channels yetThere's no matching channelAdd it in Settings → Brands & channels first
You've reached your plan's limit of authorized shopsNo slots leftUpgrade, buy add-ons, or revoke shops you don't use
Authorization expired — please try againThe authorization wasn't completed within 30 minutes of clicking authorizeClick authorize again
Platform authorization failedThe platform didn't send back a token (wrong keys, callback URL mismatch, app not approved)Check Step 1 and Step 4 against the matching guide
The platform returned an error · detailsThe platform reported an error during the testRead "details" and follow the troubleshooting in the matching guide
Can't reach the platformNetwork or platform outageTry again later
Couldn't refresh the platform connection. Authorize it againToken renewal failedClick Re-authorize

SellerTiger only reads data. It never changes prices, messages buyers, or edits orders on the platform unless you explicitly turn that on in the relevant feature.

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