Connect a TikTok Shop (Partner Center · custom app)

Authorize your TikTok Shop in SellerTiger with the custom app you created in TikTok Shop Partner Center. This is the seller shop connection; posting short videos is a separate connection, see Connect TikTok for posting.

Note (checked 2026-10-17): Authorization and Test connection work today; the direct TikTok Shop order feed isn't live yet. Orders keep coming from TikTok Shop export files or BigSeller, and Data Center shows "authorized · feed pending".

Before you start#

• Who does this: someone with level-4 Settings permission in SellerTiger (the founder by default). On the TikTok side, use the shop's main account.
• Brands & channels: the brand already has a TikTok Shop sales channel (not a TikTok short-video account).
• Plan: each authorized shop uses one slot.
• Request all permissions at once: if you add permissions later, the shop has to be authorized again.
• Fixed market: a developer account's market is set at registration, and one app serves one market. For a Thai shop, choose Thailand.

Step 1 · Credentials: create a custom app and copy the App Key, App Secret and Service ID#

1. Sign in at partner.tiktokshop.com and register as a developer with a seller in-house identity.
2. Go to App & Service → Create app, choose Custom app, and set the target market to Thailand. The category and market can't be changed after creation.
3. Open the app details and copy the App Key, App Secret and the Service ID under the app name (used by the new authorization flow; it's different from the App Key).

Step 2 · Encryption / webhook: not needed#

SellerTiger doesn't use TikTok Shop push notifications.

Step 3 · Permissions: select the read scopes#

In the app's API scopes / Manage API, select read access for Order, Product, Inventory / Logistics and Finance, plus Authorization / Shop (to read the authorized shops). Save.

Step 4 · Callback: add the shop in SellerTiger and fill in the Redirect URL#

1. In SellerTiger, go to Settings → Connections → TikTok Shop → Add & connect (or Add shop).
2. Fill in Name, Brand, Region (TH) and Environment (Live).
3. Under Connection method, choose Self-developed app (your own keys) → Save.
4. Under App credentials, enter the App Key, App Secret and Service ID (optional, new auth flow) → Save. We recommend filling in the Service ID.
5. Copy the Redirect URL: https://app.sellertiger.com/api/stores/oauth/tiktok/callback, enter it as the app's Redirect URL in Partner Center, and save.

Step 5 · Authorize: approve on TikTok Shop#

1. Click Authorize on platform, sign in with the shop's main account and approve the listed permissions.
2. Back in SellerTiger you see "Shop authorized", and the shop shows Authorized. The authorization code is valid for 30 minutes.

Step 6 · Turn on sync: check#

1. Click Test connection. Seeing the shop name means it worked (SellerTiger also stores the shop cipher, which it needs to read orders later).
2. Data Center → Marketplaces → TikTok Shop: shows authorized · feed pending.
3. Until the direct feed is live, bring orders in with export files (Orders → Manage orders → Export; Finance → Statements → Export order details) or BigSeller. Exported order numbers are 18 digits: upload the original file directly; don't open and re-save it in Excel.

Tokens and renewal#

The access token lasts about 7 days and SellerTiger renews it automatically. If renewal fails, the shop shows Expired; click Re-authorize. Changing the App Key / Secret clears the old tokens.

Troubleshooting#

Affiliate / creator data#

TikTok Shop's Affiliate API is off by default and needs TikTok's approval; SellerTiger doesn't use it yet. To tag creator orders, use Data Center → KOL → Import affiliate order tags (the TikTok Shop affiliate order export, .csv / .xlsx).

SellerTiger partner one-click authorization#

SellerTiger is applying for TikTok Shop partner status. Until it's approved, the option shows "pending".