Learning center / Integration guides
Connect a TikTok account (video posting)
The TikTok app used to publish videos is provided by SellerTiger. You don’t need to create an app in TikTok for Developers or enter a Client key / secret — just authorize with your own TikTok account. A TikTok Shop is a separate connection; see Connect a TikTok Shop.
What it does
- Publishing: videos you schedule in Content → Social publishing are published to your TikTok account.
- Followers: the follower count is read every day (change the frequency in Data Center → Social media → TikTok).
- Video performance: views and engagement are read for videos published through SellerTiger.
Before you start
- Who does it: someone with level 3 permission on “Content” in SellerTiger, together with someone who can log in to this TikTok account.
- Brands & channels: the brand already has the TikTok social channel added (the short-video account, not TikTok Shop).
- Plan: the number of social accounts is limited by your plan.
- Status: when “Settings → Connections → TikTok (content posting)” shows Coming soon, SellerTiger’s TikTok app is still in review. TikTok only lets apps that haven’t passed review publish as “Only me”.
Steps 1–5: done by SellerTiger
The app, its permissions (Login Kit, Content Posting API), the redirect URL and TikTok’s app review are handled by SellerTiger. TikTok lists the permissions SellerTiger asks for when you authorize.
Step 6 · Connect accounts
- Settings → Connections → TikTok (content posting) → Connect account (or Content → Social publishing → Connect TikTok).
- Choose a brand (optional) → Continue to authorize.
- Log in to TikTok and confirm the authorization (basic profile, upload and publish videos, read video list).
- Back in SellerTiger, you see “1 account connected”.
Troubleshooting
| Message you see | Cause | What to do |
|---|---|---|
| Coming soon | SellerTiger’s TikTok app isn’t open yet | Try again later |
| Published but visible only to me | TikTok’s restriction while app review isn’t finished | Normal once review passes; you can also change it to public in the TikTok app |
| The authorization link expired, please connect again | You stayed on the consent screen too long | Connect again |
| n account(s) not connected: your plan’s social account limit is reached | The account count is full | Disconnect accounts you don’t use or upgrade |
| Expired | The TikTok token is no longer valid | Click Connect account again |
| This social channel isn’t turned on for this brand | The brand has no TikTok channel | Add it in Brands & channels |
TikTok ads
TikTok ads (Marketing API) aren’t connected directly yet. Export a report from TikTok Ads Manager and import it in Data Center → Finance → Ad data.
Still need help?
Open in SellerTigerInside SellerTiger, press the headset button to ask the AI assistant or open a support ticket.